What do I think of the new Microsoft logo?

The new Microsoft logo

So Microsoft has decided to ditch their old logo in favor of the new, simplified one above. I feel the need to clarify for people who seem to not understand:┬áThis isn’t a new Windows logo. This is the new Microsoft logo. The old one was literally just the word “Microsoft” in a very bold, slightly ‘moving-forward’ aspect.

With that in mind, I love it. It’s more in line with the brand position and ultimately that’s the image they want to associate with themselves. Whether it be Windows 8 Phone, Windows 8, or the new XBOX dashboard. They are unifying all of those brands with this single logo and positioning themselves as a company that wants all of their products to come across with the same look and feel. We’ve seen this before.


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